This won't be the first time that the Oscar-winning movie star heads up a film that pimps something corporate. Wasn't Cast Away an extended FedEx
We've run critical articles in the past that encourage readers to save some money by skimping on costly bean brews. What? You didn't read "Starbucks Stole My Retirement!" last year? That's the "latte factor" at play. The media drinks it down like a cool mocha Frappuccino.
The new film will obviously paint Starbucks in a more favorable light, but it shouldn't come off as unusual. There are probably plenty of life-affirming stories brewing among Starbuck's real-life ranks.
I have a friend who left a well-paying job to become a barista at Starbucks. Her original intention was strictly entrepreneurial. She was going to work there a few months to absorb the inner workings before opening her own upscale coffeehouse. Two years later, she's still there with no intention of bolting. She's happy. The perks are right. Maybe Starbucks didn't save her life, but it certainly changed it.
So will the rest of the non-barista world put up with two hours of Starbucks ego-stroking at the multiplex? Probably. With Hanks on board, folks will gladly pay the price of two lattes for a movie ticket.
Oops! There I go again. Relying on the "latte factor" to translate currency.
Longtime Fool contributor Rick Munarriz can actually walk to two Starbucks stores from his home, but he's still not much of a coffee sipper. He does not own shares in any of the companies in this story. T he Fool has a disclosure policy. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.