Walking into a Casual Male
That's where Casual Male has excelled. The largest large-size retailer has met the needs of men who don't fall within the proportions that clothing manufacturers typically sell in department stores. Sales in the second quarter rose to $111.8 million from $100.6 million a year ago, while profits rose to $3.4 million from $2 million. Same-store sales, also known as comps for stores open at least a year, were up 7% from last year's second quarter at its namesake stores.
Still, us alpha-male consumers felt the "big and tall" moniker was a little dated. Enter the Casual Male XL concept. Gone are the stale black-and-yellow signs, replaced with updated navy-and-orange ones that have a more hip, urban feel. A fresh name and logo gives the store a more modern, athletic look and after a select city test last year, has been rolled out nationwide.
The retailer has taken a page from the woman's plus-size marketing world. In fact, retailers like Lane Bryant -- the 750-store subsidiary of Charming Shoppes
CMRG Gross Margins
In the tight retail market, Casual Male has been performing admirably against the likes of men's retailers Men's Warehouse
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