Based on the aggregated intelligence of 120,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, consumer goods company Kimberly-Clark (NYSE:KMB) has earned a coveted five-star ranking. Our data has shown that five-star stocks outperform the market by a significant margin; conversely, one-star stocks have woefully lagged the market average.

With that in mind, let's take a closer look at Kimberly-Clark's business, and see what CAPS investors are saying about the stock right now.

Kimberly-Clark facts

Headquarters (Founded)

Dallas (1872)

Market Cap

$22.76 billion


Personal products

TTM Revenue

$19.58 billion


CEO Thomas Falk (since 2002)

CFO Mark Buthman (since 2003)


Kleenex, Huggies, Cottonelle, Depend

Return on Equity (average last three years)


Dividend Yield



Johnson & Johnson (NYSE:JNJ)

Procter & Gamble (NYSE:PG)

CAPS members bullish on KMB also bullish on

Coca-Cola (NYSE:KO)


CAPS members bearish on KMB also bearish on

Bank of America (NYSE:BAC)

Ambac Financial (NYSE:ABK)

Sources: Capital IQ (a division of Standard & Poor's) and Motley Fool CAPS. TTM = trailing 12 months.

Over on CAPS, 421 of the 458 members who have rated Kimberly-Clark -- or 92% -- believe the stock will outperform the S&P 500. These Foolish bulls include Blastman9 and lulamae12.

Three weeks ago, Blastman9 wrote that "Consumer products are a safe bet in wild markets like what we're seeing right now. Along with [Procter & Gamble] and [J&J] I see [Kimberly-Clark] as an outperform pick for at least the next 6-12 months."

In a pitch from June, lulamae12 follows that line of thinking, highlighting the stock's qualities:

Kimberly-Clark Corporation (KMB) is a good solid stock good any time and in any weather(or economical situation). It is a name brand that people know and use regardless of the economy. This company is organized into operating segments based on product groupings. ... They are Personal Care. Consumer Tissue, K-C Professional & Other and of course Health Care. Whether you are changing your child's bottom or blowing your nose … or EVEN buying stock, Think Kimberly-Clark.

What do you think about Kimberly-Clark, or any other stock for that matter? Make your voice heard on Motley Fool CAPS today. CAPS is 100% free, so simply click here to get started.

Fool contributor Brian Pacampara owns no position in any of the companies mentioned. Kimberly-Clark, Johnson & Johnson, and Bank of America are Motley Fool Income Investor picks. Coca-Cola is an Inside Value selection, and Apple is recommended in Stock Advisor. The Fool's disclosure policy always gets a perfect score.