Based on the aggregated intelligence of 130,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, fast-food giant Yum! Brands (NYSE:YUM) has earned a respected four-star ranking.

With that in mind, let's take a closer look at Yum! Brands' business, and see what CAPS investors are saying about the stock right now.

Yum! Brands facts 

Headquarters (founded)

Louisville, Ky. (1997)

Market Cap

$11.82 billion



TTM Revenue

$11.28 billion


CEO David Novak (since 2000)
CFO Rick Carucci (since 2005)

Major Brands

KFC, Pizza Hut, Taco Bell, Long John Silver's, A&W All-American

Return on Capital (average, last three years)


Dividend Yield



McDonald's (NYSE:MCD)
Burger King Holdings (NYSE:BKC)

CAPS members bullish on YUM also bullish on:

Johnson & Johnson (NYSE:JNJ)
General Electric (NYSE:GE)

CAPS members bearish on YUM also bearish on:

Citigroup (NYSE:C)
Bank of America (NYSE:BAC)

Sources: Capital IQ, a division of Standard & Poor's, and Motley Fool CAPS. TTM = trailing 12 months.

Over on CAPS, some 95% of the 1,972 members who have rated Yum! believe the stock will outperform the S&P 500 going forward. These bulls include All-Star sandvig, who is ranked in the top 0.5% of our community, and my Foolish colleague Matt Koppenheffer (TMFKopp).

In January, sandvig tapped the stock as a scrumptious opportunity:

America is the undisputed world leader in junk food. The opportunity is ripe to take our expertise abroad. [Yum! Brands] has the equivalent of three Michelin stars - one for KFC, one for Pizza Hut, and one for Taco Bell!

They generate over $1 billion each year in cash from operations.... They have more fast food outlets than anyone else (even McDonald's).

In a pitch from last month, Matt expands on Yum! Brands as a business bursting with brand power:

Yum!'s balance sheet gives me a bit of indigestion, but the price is relatively attractive and the brands (particularly KFC and Pizza Hut) and international exposure are very attractive. Note both KFC and Pizza Hut were on Interbrands top 100 brands list for 2008 (64 and 81 respectively). To put KFC's spot in perspective, Interbrand thinks its a more valuable brand than Rolex, adidas, and [Yahoo!]

What do you think about Yum! Brands, or any other stock for that matter? Make your voice heard on Motley Fool CAPS today. More than 130,000 investors are waiting to hear what you have to say. CAPS is 100% free, so simply click here to get started.

Fool contributor Brian Pacampara owns no position in any of the companies mentioned. Johnson & Johnson is a Motley Fool Income Investor pick. The Fool's disclosure policy always gets a perfect score.