Investing may be serious business, but having a little fun with it could actually benefit your portfolio.
In a recent issue of our Motley Fool Rule Breakers newsletter, Fool co-founder David Gardner pointed out that it's important to enjoy following the companies in which we invest. If it's a chore to read your holdings' annual and quarterly reports, or follow their latest news, you just won't do a good job of it.
Who are you?
David asked investors: "What do you love? Who are you? What do you want from this world?" Those key questions can help you zero in on the companies that may serve you best.
Some businesses clearly seem more fun than others: Activision Blizzard
The Ethisphere Institute also recently named Campbell Soup one of the World's Most Ethical Companies for 2010 -- along with several dozen others, including Adobe
Other investors might enjoy watching companies cater to Americans' greater interest in healthful fare. PepsiCo
Just don't forget about price
While you definitely want companies you'll enjoy following, you also need to buy them at attractive prices. For a rough idea of whether a given stock is a bargain, compare its current P/E ratio or price-to-sales ratio with those metrics' historic ranges. If a company's current number is 16, and it's swung between 12 and 36 over the past few years, it would seem relatively inexpensive.
Seek good values and good fun in your investments. Your portfolio might thank you for it.
What kinds of companies are most fun for you to follow? Let us know in the comment box below.
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Adobe Systems and Activision Blizzard are Motley Fool Stock Advisor picks. National Grid and PepsiCo are Motley Fool Income Investor recommendations. Motley Fool Options has recommended a synthetic long position on Activision Blizzard and a diagonal call position on PepsiCo. The Fool owns shares of Activision Blizzard. Try any of our investing newsletter services free for 30 days.
Longtime Fool contributor Selena Maranjian owns shares of PepsiCo and Activision Blizzard, and cans of Campbell's soups. Given the chance, Andy Warhol would have totally done a painting of the Fool's disclosure policy.