A strong business plan can count for more than a great product, even if you're selling video games.
Activision Blizzard
The latest Call of Duty title scored some important wins: It was the best-selling game from an independent game publisher this quarter in both Europe and the U.S., and a related expansion package broke records in download volume when it was released for the Microsoft
Electronic Arts
Kotick drives Call of Duty home with strict retail execution, fresh online gameplay, and exploration of untouched sales markets. It's not personal -- it's all business.
The strategy is working, though Activision's stock hasn't exactly followed suit. Will this fanatical focus on Call of Duty change that story, too? Perhaps, but I wouldn't bet on it. Soldier on and discuss the strategy in the comments section below.