Time to Take Another Look at Mattel?

For as much as video reveals about my Comic-Con experience, it can't convey the effect created by the juxtaposition of companies' booths. It's almost as if they were characters tossing about in the panels of a comic book, slugging away at rivals.

Marvel stood near DC. Activision Blizzard (Nasdaq: ATVI) was next to THQ (Nasdaq: THQI). And, of course, Mattel (Nasdaq: MAT) lurked within spitting distance of Hasbro (NYSE: HAS).

Hasbro is getting a bit more play than Mattel in these pages because, as Fools, we love the business and the stock price. But we needn't overlook Mattel. The toy maker best known for Barbie and Hot Wheels has a long-standing relationship with Time Warner (NYSE: TWX) to produce toys for the company's DC Comics characters.

Also, at 12 times current-year projected earnings, Mattel trades for a reasonable premium. Analysts expect the toymaker to improve net income by an average of 8.5% a year over the long term.

Watch the video to see what Mattel senior brand manager PJ Lewis has to say about plans for toys based on the forthcoming Green Lantern film, and Wonder Woman's new duds.