Please ensure Javascript is enabled for purposes of website accessibility

Dividends Aren't Enough: Media Companies

By Jeremy Myers, CFA – Updated Apr 6, 2017 at 11:48AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

This simple secret can reveal a company's true generosity.

I love cash. As an investor, nothing makes me happier than a company that returns money to shareholders, rather than spending it recklessly on a CEO's pet projects or an ill-fated acquisition. Historically, investors have often looked at a stock's dividend yield to identify these shareholder-friendly enterprises. But I prefer a slightly different metric -- one proven to further maximize investor returns.

A 2007 study in The Journal of Finance suggests that investors should also factor net share repurchases into the equation, through a metric called the net payout ratio. According to the authors of the study, this ratio not only identifies companies that are paying back investors, but also predicts future equity returns better than the dividend yield.

Let's crunch the numbers
To find the net payout yield, start by adding up all the cash the company spends on both dividends and share buybacks. Next, subtract its share issuances. Finally, divide the resulting number by the company's current market cap.

The ratio that you end up with represents the percent of each invested dollar that a company is returning to shareholders. This simple calculation handily allows us to adjust for shares issued through employee stock options and other forms of shareholder dilution. Some companies will spend a lot of money buying back shares just to counteract the dilutive effect of their stock compensation programs, without creating any value for shareholders.

Here are the net payout yields for a few companies in the media industry:

Company

Net Payout Yield (TTM)

Dividend Payments (TTM)

Net Share Repurchases (TTM)

Market Cap

CBS (NYSE: CBS)

1.9%

$142

$35

$9,476

Washington Post (NYSE: WPO)

5.2%

$81

$103

$3,528

News Corp. (NYSE: NWSA)

1.2%

$418

($24)

$33,759

Time Warner (NYSE: TWX)

8.3%

$936

$1,886

$34,086

Source: Capital IQ, a division of Standard & Poor's. TTM=trailing 12 months. Payout yield is author's calculation. All dollar figures in millions.

It's also interesting to look at the emphasis that each company puts on dividends versus stock buybacks:


How powerful is this payout?
Based on the analysis above, The Washington Post and Time Warner look like potential buys for investors searching the media industry for a stock with a solid net payout yield. As you can see from the data above, these companies have made a strong commitment to returning cash to shareholders.

Keep in mind that this data only looks at trailing-12-month numbers, so it does not correct for recent changes in a company's dividend or buyback policy. While dividends tend to remain fairly stable, share buybacks can vary substantially from year to year. Investors should also look at a company's dividend payout ratio to make sure the dividend is sustainable, and examine historical buyback patterns to ensure that the buybacks aren't a one-time event. If you can build a diversified portfolio with a few of these high-yielders, healthy returns -- and plenty of cash -- are likely to follow.

Motley Fool Hidden Gems analyst Jeremy Myers does not own shares of any company mentioned. Try any of our Foolish newsletter services free for 30 days. The Motley Fool has a disclosure policy.

True to its name, The Motley Fool is made up of a motley assortment of writers and analysts, each with a unique perspective; sometimes we agree, sometimes we disagree, but we all believe in the power of learning from each other through our Foolish community.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Time Warner Inc. Stock Quote
Time Warner Inc.
TWX
Paramount Global Stock Quote
Paramount Global
PARA
$20.17 (-3.35%) $0.70
Graham Holdings Company Stock Quote
Graham Holdings Company
GHC
$535.34 (-1.53%) $-8.32

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
339%
 
S&P 500 Returns
109%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/24/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.