Games are like fashion: One day you're in, and the next day you're out.
After another quarter of disappointing sales, video game giant Activision Blizzard
It looks like add-on downloads will continue, at least as long as they're making money. Other than that, Guitar Hero is dead.
To add a bit of anecdotal evidence, the Guitar Hero 5 boxes at my local Target
Harmonix tried to breathe new life into the genre with Rock Band 3 and honest-to-goodness stringed guitars, but Viacom
But don't cry for Activision: The Call of Duty and World of Warcraft franchises are making money hand over fist, since military action and strategy games have much longer legs than the faddish music genre. Though the bottom line looks sad with a $233 million GAAP net loss, Activision recorded $993 million of operating cash flows in the holiday-flavored fourth quarter. That cash-juicing power puts fellow industry giant Electronic Arts
To find out more about the video game industry and who will dominate this $91 billion business in five years, grab a free report titled "Top 2 Plays for the Coming Tech Boom." You won't be sorry.
Fool contributor Anders Bylund holds no position in any of the companies discussed here. Activision Blizzard and Nintendo are Motley Fool Stock Advisor recommendations. Motley Fool Options has recommended a synthetic long position on Activision Blizzard. The Fool owns shares of Activision Blizzard. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. You can check out Anders' holdings and a concise bio if you like, and The Motley Fool is investors writing for investors.