Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of Chinese online gaming and community website NetEase.com (Nasdaq: NTES) are surging 11% today after a bullish recommendation from Susquehanna Financial ahead of its fourth-quarter report on Feb. 23.

So what: Susquehanna expects online gaming and ad revenue to come in ahead of consensus expectations and for marketing expenses to be lower. The firm upped its price target on the company from $50 to $55 and maintained a positive rating on NetEase.com. Today's rally is also occurring on more than four times its normal daily volume.

Now what: Today's news is a good boost for bulls, but I don't like to get too wrapped up in the short-term moves of investment firm upgrades and downgrades. More than anything, today's volume shows that this move might be more technically oriented than fundamental. NetEase.com has had significant resistance getting above $42, and the strong volume today has pushed the stock well beyond that level. Still, the real value of NetEase.com is in its online gaming business, and based on the figures we've seen from competitors Sina (Nasdaq: SINA) and Sohu.com (Nasdaq: SOHU) over the past year, NetEase.com should be able to meet or beat expectations when it reports in two weeks.

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Fool contributor Sean Williams does not own shares in any companies mentioned in this article. You can follow him on CAPS under the screen name TMFUltraLong. NetEase.com and Sohu.com are Motley Fool Rule Breakers recommendations. Sina is a Motley Fool Stock Advisor pick.

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