Margins matter. The more Precision Drilling (NYSE: PDS) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to shareholders. Healthy margins often separate pretenders from the best stocks in the market. That's why I check on my holdings' margins at least once a quarter. I'm looking for the absolute numbers, comparisons with sector peers and competitors, and any trend that may tell me how strong Precision Drilling's competitive position could be.

Here's the current margin snapshot for Precision Drilling and some of its sector and industry peers and direct competitors.

Company

TTM Gross Margin

TTM Operating Margin

TTM Net Margin

Precision Drilling 38.0% 17.7% 4.3%
Transocean (NYSE: RIG) 50.1% 32.3% 24.5%
Patterson-UTI Energy (Nasdaq: PTEN) 38.6% 12.3% 8.0%
Union Drilling (Nasdaq: UDRL) 26.4% (15.0%) (10.7%)

Source: Capital IQ, a division of Standard & Poor's. TTM = trailing 12 months.

Unfortunately, that table doesn't tell us much about where Precision Drilling has been, or where it's going. A company with rising gross and operating margins often fuels its growth by increasing demand for its products. If it sells more units while keeping costs in check, its profitability increases. Conversely, a company with gross margins that inch downward over time is often losing out to competition and possibly engaging in a race to the bottom on prices. If it can't make up for this problem by cutting costs -- and most companies can't -- then both the business and its shares face a decidedly bleak outlook.

Of course, over the short term, the kind of economic shocks we recently experienced can drastically affect a company's profitability. That's why I like to look at five fiscal years' worth of margins, along with the results for the trailing 12 months (TTM), the last fiscal year, and the last fiscal quarter (LFQ). You can't always reach a hard conclusion about your company's health, but you can better understand what to expect and what to watch.

Here's the margin picture for Precision Drilling over the past few years.

Pds

Source: Capital IQ, a division of Standard & Poor's. Dollar amounts in millions. FY= fiscal year. TTM = trailing 12 months.

(Because of seasonality in some businesses, the numbers for the last period on the right -- the TTM figures -- aren't always comparable to the FY results preceding them.)

Here's how the stats break down:

  • Over the past five years, gross margin peaked at 52.1% and averaged 45.4%. Operating margin peaked at 41.4% and averaged 29.9%. Net margin peaked at 40.3% and averaged 24.0%.
  • TTM gross margin is 38.0%, 740 basis points worse than the five-year average. TTM operating margin is 17.7%, 1,220 basis points worse than the five-year average. TTM net margin is 4.3%, 1,970 basis points worse than the five-year average.

With recent TTM operating margins below historical averages, Precision Drilling has some work to do.

If you take the time to read past the headlines and crack a filing now and then, you're probably ahead of 95% of the market's individual investors. To stay ahead, learn more about how I use analysis like this to help me uncover the best returns in the stock market. Have an opinion on the margins at PotashCorp? Let us know in the comments section below.

Seth Jayson owned shares of Transocean at the time of publication. You can view his stock holdings. He is a co-advisor of Motley Fool Hidden Gems, which provides new small-cap ideas every month, backed by a real-money portfolio. Precision Drilling is a Motley Fool Global Gains recommendation. The Fool owns shares of Transocean. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.