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So what: Green Mountain Coffee Roasters
Now what: Starbucks' revenue fell in 2009 because of consumer spending cutbacks and increasing competition from lower-priced offerings. As many consumers switched to brewing their own to save money, Keurig machines were a big winner. The established and growing network of Keurig owners were not likely to invest in a different brewing machine and would remain difficult for Starbucks to access without a deal like the one announced today.
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Fool contributor Cindy Johnson does not own shares of any company named above. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.