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What: Shares of drug company KV Pharmaceutical
So what: After a yo-yo performance during Friday's trading session that had KV's stock down as much as 14% before it recovered substantially, KV is back in the dumps. The stock may be the victim of a rash of bad headlines, most of which stem from the company's decision to jack up the price of Makena, a drug that helps prevent premature births, from $15 per dose to $1,500 per dose. In unrelated news, KV's former CEO was sentenced to 30 days in jail after pleading guilty to mislabeling drugs in 2008.
Now what: With regards to Makena, investors may claim that KV is simply doing what it's supposed to do in order to maximize its profits. That's capitalism after all, right? Unfortunately, that's a point that will fall on many deaf ears as outraged cries grow that KV is making huge profits on sick babies. Right or wrong, the perception of it is terrible for KV.
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