Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Sify Technologies (Nasdaq: SIFY) popped 11% in intraday trading today on news that its Sify Movies portal jumped up in rankings.

So what: The company issued a press release trumpeting Sify Movies' jump from seventh- to third-highest user-visited portal for cinema-related news in India, according to comScore rankings. The press release also said the company plans to launch additional "attractive user-engaging initiatives and properties on Sify Movies in the months ahead."

Now what: Sify has been operating on the edge of profitability for years. Sify Movies' improved ranking could boost revenue and earnings in its small and unprofitable online portal services division. The division accounts for less than 2% of revenue, however, so even big gains in Sify Movies will likely have little to no impact on Sify's EPS.

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