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What: Shares of RealD
So what: Color me sympathetic to the sellers' plight. I mean, if Harry Potter isn't better in 3-D -- or at least enough of an improvement to merit the extra charge -- then there's little chance of RealD convincing strapped theater operators to buy more of its stereoscopic screening gear.
Now what: With the exception of poorly received superhero epic Green Lantern and the latest in Michael Bay's Transformers series, 3-D hasn't been much of a draw at the summer box office. Other big-name flicks -- including Pirates of the Caribbean: On Stranger Tides, Kung-Fu Panda 2, and Cars 2 -- saw less than 50% of receipts come from more expensive 3-D showings.
Maybe big names and big effects just aren't enough to get consumers to pay for the sort of immersive viewing RealD promises? I wouldn't be surprised -- the experience still demands glasses that haven't changed much since the 1950s. Do you agree? Disagree? Weigh in using the comments box below.
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