Monday
The new trading week kicks off with Netflix (Nasdaq: NFLX) reporting its second-quarter results.

Netflix has been getting mixed reviews from analysts since its decision to split its pricing plans into DVDs and streams. Many couch potatoes aren't happy with what translates into a dramatic price increase unless they're willing to choose one format over the other.

Come Monday afternoon, we'll get Netflix's first conference-call opportunity to sell investors on the move.  

Tuesday
What can brown do for you? UPS (NYSE: UPS) pulls up with its quarterly report on Tuesday. No signature required. If you're not home, the driver will just leave the financials by your door.

Seriously, though, UPS is a great bellwether for the economy as a whole.

Wednesday
Boeing (NYSE: BA) checks in on Wednesday. The aircraft maker is the only name on this week's list that's expected to post a smaller quarterly profit than it did a year earlier. Analysts are banking on earnings of $0.96 a share out of Boeing, a slight descent from the $1.06 it posted a year earlier.

Thursday
Ancestry.com (Nasdaq: ACOM), IMAX (NYSE: IMAX), and Yandex (Nasdaq: YNDX) all report on Thursday.

Ancestry.com runs the leading subscription-based genealogy website. IMAX offers supersized multiplex experiences and set a new global box-office opening-weekend record last week with Harry Potter and the Deathly Hallows, Part 2. Yandex is Russia's leading search engine.

Friday
Fridays are usually ho-hum affairs in terms of corporate events, but not during earnings season. Chevron (NYSE: CVX) closes out the midsummer trading week with its quarterly report. Gas prices have started to inch higher. Are summer road trips getting shelved?

Until next week, I remain,

Rick Munarriz