Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.
What: Something's up at SodaStream International
So what: It's not uncommon to see a stock pop after reporting strong earnings. It's a bit less common to see what we're seeing here today: SodaStream stock jumping 11% on merely the confirmation that it's going to report earnings two weeks from now. Earnings that could very well be strong, but that could just as easily be weak.
Now what: Call me a cynic, but if I were a SodaStream shareholder, I'd be counting my blessings ... and counting my winnings today, as I scoop chips off the table. I mean, why wait for details on how SodaStream did last quarter when Mr. Market is handing you your profits today, no details required?
The more so when you consider that at a price north of 72 times earnings, there's a very real possibility that anything less than a blockbuster quarter will explode this overpriced, overhyped fizz bottle. With a $1.4 billion market cap, SodaStream has minimal earnings and is actually burning cash. To me, that doesn't sound like a formula for success. But if Mr. Market sees fit to reward it today, I'd take the money and run.
Bears versus Bulls -- who will carry the day? Add SodaStream International to your Watchlist and find out.
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