I watched the season finale of Curb Your Enthusiasm on Sunday.
I called to cancel HBO on Monday.
I don't have anything against Time Warner's
It's not the only video streamlining taking place in my life. I also downgraded my Netflix
I find that I'm just not going through DVDs the way I used to. I've had Mars Needs Moms -- Disney's
What's happening to me? Is this a typical experience out there? I used to be on the unlimited Netflix plan that allowed three discs out at a time, and there were some release date deluges where it didn't seem like it was enough. These days I feel as if even having one DVD out at a time may be too much.
I have a few theories on this. The first theory is that streaming through Netflix and Hulu has filled a programming void. One of the reasons why I rushed to the mailbox when I knew a red mailer was waiting was because I would watch entire seasons of television shows on DVDs. Thanks to streaming, that is becoming less necessary for many shows.
Another theory is that Netflix's deal with the studios last year to hold back on new releases for four weeks in some cases is making me rely less on the service. I realize that there are plenty of die-hard Netflix fans who relish seeing older releases, but I'm in the camp that has been with Netflix for nearly a decade to catch the movies that I missed at the multiplex. When they're out, I want to see them as quickly as possible. It's not a surprise that services that revolve largely on relatively new DVD releases -- including Coinstar's
I can't imagine that I'm not the only one who canceled HBO on Monday. Sunday night was also the series finale of Entourage. When Netflix reports its average revenue per subscriber -- probably in the fourth quarter -- I wouldn't be surprised if it doesn't get the expected bump associated with this month's rate hike for couch potatoes on dual plans.
Taking this one step further, I also believe that churn will begin creeping higher for all video companies. I'm now less hesitant to cancel Netflix if there aren't any compelling releases in the pipeline. Nixing the streaming service actually makes sense if I'm not likely to be watching anything for a few weeks.
Welcome to the new age of transient video customers! It won't be terrible, but it also probably won't be pretty.
Will Netflix and HBO lose more subscribers than they gain this quarter? Share your thoughts in the comment box below.
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Longtime Fool contributor Rick Munarriz has been a Netflix shareholder and subscriber since 2002. He does not own shares in any of the other stocks in this story, except for Disney. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.