I took my first investing class as a teenager, and one moment stands out in my memory. A fellow student asked the instructor, a stockbroker, about dividends.
"Dividends?" he asked. "I'm trying to make my clients wealthy. You don't do that waiting for tiny checks in the mailbox every quarter."
Even then, I had enough horse sense to know he was wrong. Paying attention to dividends is exactly how you become wealthy over time.
Wharton professor Jeremy Siegel made a wonderful discovery in his book The Future for Investors. The greatest long-term returns typically don't come from the most innovative companies, or even companies with the highest earnings growth. They come from companies that happen to crank out dividends year after year. Simply put, since the 1950s, "the portfolios with higher dividend yields offered investors higher returns."
Market commentary regularly centers around price gyrations, yet dividends have historically accounted for more than half of total returns.
Reinvest those dividends, and the gains get even greater. Take UGI
Source: Capital IQ, a division of Standard & Poor's.
There's no ambiguity here: Over time, UGI's share appreciation alone has paled in importance to the power of its reinvested dividends. The results are similar for other utilities like Consolidated Edison
And how do UGI's dividends look? At 3.6%, its yield is well above the market average. The company has paid a dividend every year since 1885, increasing its payout annually for the past 24 years. I've been looking at the total returns of several utility companies lately. To my surprise, most meet or outperform the broader market average, but with far less volatility. Indeed, UGI's total returns since the 1960s are more than double the broader market averages. That's extraordinary for an industry most consider a bore -- and it's all thanks to dividends.
To earn the greatest returns, get your priorities straight. What the market does is less important than what your company earns. What your company earns is less important than how much it pays out in dividends. And what it pays out in dividends is less important than whether you reinvest those dividends.
Fool contributor Morgan Housel owns shares of Consolidated Edison and Southern Company. Follow him on Twitter @TMFHousel. Motley Fool newsletter services have recommended buying shares of Southern and UGI. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.