Video game giant Nintendo (OTC: NTDOY) had high hopes for its latest handheld gaming console, the aptly named 3DS. But despite a large marketing push against an almost total lack of fresh competition, the silly thing often wound up collecting dust on store shelves, unsold.
Happily for Nintendo, the company figured out how to move these systems. August sales in the U.S. dwarfed, crushed, and downright stomped July numbers by an astonishing 260%. The bad news? Nintendo's secret sauce was a $70 price reduction.
You might jump to the conclusion that price cuts conquer all. However, you'd be failing to notice that the Microsoft
In other words, price cuts do indeed make a big difference, but they also hurt your bottom line. And nothing beats a truly innovative crowd-pleaser like the Kinect.
So the 3DS wasn't quite the sales-boosting bundle of innovation that Nintendo had hoped. Will next year's Wii refresh fare any better? Only time will tell, but game developers seem appropriately excited about the new platform. Zumba and Cooking Mama studio Majesco Entertainment
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