Jim Koch and Boston Beer
Keeping it local
Google's big on sustainability, and its branded brew is part of that effort. The company contributed honey from its campus beehives to Dogfish Head Brewery for the creation of a unique concoction, which brings unusual ingredients from around the world to create a uniquely flavored craft. Dubbed Urkontinent, the first batch was a Google campus exclusive. However, given Dogfish's proclivity for strange brew, it wouldn't surprise me to see it offered in larger batches to a thirsty public.
Part of a bigger problem
Teaming up with "Brewgle" would have been a golden opportunity for Koch to burnish his company's craft cred. Boston Beer's been virtually standing still, losing ground in the segment despite craft's chugging a slightly larger percentage of the American beer market each year. After solid growth from 2008 to 2009, smaller Craft Brewers Alliance
Raise your shot glass
The company that could come out on top of this intoxicated imbroglio might just be Diageo
With Sam Adams in a strange middle ground between craft brewer and large established brewer, the company may find it harder to ride its craft heritage going forward. I'm going to have to diverge with our Motley analysts backing Boston Beer and Molson Coors -- putting your money where your mouth is as a beer drinker just might leave you with a portfolio hangover.
Stay on top of Diageo's advance toward drink domination by adding it to your Watchlist. If you're more of a beer fan, you should add these brewers to your Watchlist as well, so you can find out the moment their stocks start getting fizzy again.
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