If you've ever been shopping for an engagement ring before, you've probably received a helping-and-a-half of the 4 C's (cut, color, clarity, and carat weight), which explain why a diamond is worth what it's worth. Well let me tell you, based on what Blue Nile
I have alluded on numerous occasions that I'm not a fan of Blue Nile and thought the business could be overvalued, but last night's earnings report only brought many of my concerns to light.
For the quarter, Blue Nile reported sales of $75 million and a profit of $0.13 per share which compares to the $72.6 million and $0.17 per share analysts had been looking for. Blue Nile pointed to a 55% jump in international sales as its strong point, but warned, as I also did recently, that rapidly rising diamond prices are crimping its margins. Perhaps more concerning, Blue Nile's fourth-quarter guidance and full-year profit outlook came in well-below the consensus with revenue guidance remaining unchanged.
Problem No. 1 with Blue Nile is that it doesn't own very many of the diamonds that it's capable of supplying to consumers. This strategy of holding diamonds on consignment keeps its overhead costs low most of the time, but can really bite the company in the behind when diamond prices are shooting through roof, like they are now. Owning only a small selection of all diamonds available on their website, Blue Nile has been forced to pay steeper prices once a diamond is purchased, leaving them with the choice of either accepting lower margins or passing along these price increases to the consumer, negating the entire reason to buy online in the first place. Based on this report, it seems clear that Blue Nile has chosen the path of lower margins -- at least for now.
This isn't to say that Blue Nile's competitors are necessarily faring any better. Signet Jewelers
To add insult to injury, Blue Nile CEO Diane Irvine also resigned. The company didn't give any reason for her departure which can only add to the pessimism surrounding the stock today.
I can't speak for current shareholders, but if I were a shareholder, I'd be putting this stock back in the box from whence it came and slapping a large "return to vendor" note on the outside.
Will Blue Nile be the brick-and-mortar bringer of death or has the company reached its full potential? Share your thoughts in the comments section below and consider adding Blue Nile to your free and personalized watchlist to keep up on the latest news with the company.
Fool contributor Sean Williams has no material interest in any companies mentioned in this article. A little-known fact: He is fully capable of grading a diamond. You can follow him on CAPS under the screen name TMFUltraLong, track every pick he makes under the screen name TrackUltraLong, and check him out on Twitter, where he goes by the handle @TMFUltraLong.
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