The following video is part of our "Motley Fool Conversations" series, in which Motley Fool senior technology analyst Eric Bleeker and chief technology officer Jeremy Phillips discuss emerging trends in technology.

In today's edition, Eric and Jeremy look at Activision Blizzard heading into the holiday season. The company is riding high off the successful launch of Call of Duty: Modern Warfare 3, but other ominous signs like a falling World of Warcraft subscriber count has held its share price back in recent months. Eric thinks the company could have potential as a broader entertainment company, and he advises investors to pay close attention to opportunities like Call of Duty Elite, a service that creates strong add-on revenue after the initial game sale.

Eric Bleeker and Jeremy Phillips do not own shares of the companies listed above. The Fool owns shares of and has written calls on Activision Blizzard. Motley Fool newsletter services have recommended buying shares of Walt Disney and Activision Blizzard; and creating a synthetic long position in Activision Blizzard. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.