Lost in Netflix's
It wasn't that Netflix didn't want to incorporate this viral and sticky feature in its largest market. An outdated law from the 1980s just didn't make it possible legally. The situation wasn't widely publicized, largely because this materialized just days after the Qwikster fiasco.
Well, Facebook sharing should soon be available in all 44 of Netflix's markets.
H.R. 2471 -- the House bill that Netflix was asking subscribers to get behind back in September -- cleared its first hurdle. The House voted overwhelmingly in favor of the bill that will allow sharing as long as a service obtains prior consent. If the Senate follows through, we may soon see Netflix as a more engaging viral service between friends and family members on Facebook.
Netflix realizes that it has to keep evolving. Even if it hadn't suffered the brutal wakeup calls in the wake of the Qwikster and price-hike fiascoes, Netflix can't afford to stand still. This year has seen Amazon.com
Too much change is not a good thing
No one is suggesting that moving too fast is a winning strategy. Netflix has painfully learned that this year, too.
It's a lesson that Netflix may still be learning.
Netflix rolled out an update for Microsoft's
There's always a natural level of dissension when something is changed, but it's ironic if Netflix is killing the "party" feature as the same time that it's encouraging data sharing on Facebook.
Will Netflix ever get it right across the board? It seems as if every step forward is followed by two steps back.
If you want to follow this saga, track the latest news by adding Netflix to My Watchlist.