Earlier this year on our nationally syndicated Motley Fool Money radio show, our guest was best-selling author Jim Collins. In his latest book, Great By Choice, he details how great companies thrive in uncertainty and chaos, while others fail. In this audio segment he discusses how the disciplined approach the leaders at Intel have taken has helped pave the way for the chipmaker's success.

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This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.