The new selections include episodes from popular Discovery, TLC, Animal Planet, and Science shows. Amazon Prime members, at no additional cost, can now stream more than 17,000 titles, including hits such as Deadliest Catch, Mythbusters, and programs from Shark Week.
Netflix isn't necessarily shivering in its virtual boots. Netflix already has a deal in place with Discovery that it expanded back in September. All of those shows new to Amazon's streaming service have already been streaming through Netflix.
However, Amazon continues to close the gap with its cheaper offering.
Amazon has yet to roll out its instant streaming service as a stand-alone offering. It simply makes it available to existing members of Amazon Prime, the $79-a-year service that includes free two-day shipping on Amazon-warehoused goods and gives Kindle owners free monthly book rentals.
However, even with all of the bells and whistles, $79 a year is still less than $7.99 a month.
Netflix still has a far broader assortment of digital titles. It's also easily accessible across more Web-tethered devices. However, Netflix can't ignore the reality that Amazon gets stronger with every new deal.
Sure, we can poke holes in Amazon's math. It claimed to have 15,000 titles after inking a deal with Viacom
Then again, it's not as if Netflix can laugh at any content that may have expired on Amazon. The leading streamer is still reeling after losing the newer retail releases that were part of the Liberty Media
Netflix needs to take every deal brokered by Amazon seriously -- and be ready to answer back.
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Longtime Fool contributor Rick Munarriz has been a Netflix subscriber and shareholder since 2002. He does not own shares in any of the other stocks in this story, except for Liberty Media. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.