One of the more secure jobs these days is to be part of TiVo's
The DVR pioneer is filing an answer and amending its counterclaims this morning in response to a patent infringement suit that Motorola initiated last year. TiVo is alleging counterclaims against Motorola and its set-top DVR customer Time Warner Cable
Lady Justice has taken a shine to TiVo in the past. The company has been able to enforce its "time warp" patents against several cable companies and satellite television providers that have either decided to play nice by licensing TiVo's technology or pay the price in court. AT&T
TiVo doesn't always win. It struck an agreement with Microsoft
All of this comes at an interesting time for TiVo. After several quarters of TiVo user defections, the company posted its first quarter of net additions in four years back in November. It tacked on another 234,000 net subscribers the following quarter.
A few consumer-facing companies have taken advantage of subscriber growth to raise prices, but TiVo is now going the other way. Tivo is promoting a monthly rate of $14.99 -- a 25% discount -- to those agreeing to a yearlong commitment on all of its Premiere DVRs. It may be merely a promotion, but it's an interesting approach to make sure that TiVo doesn't fall back into another four-year funk.
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