Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, cereal giant Kellogg
With that in mind, let's take a closer look at Kellogg's business and see what CAPS investors are saying about the stock right now.
Kellogg facts
| Headquarters (founded) | Battle Creek, Mich. (1906) |
| Market Cap | $19.0 billion |
| Industry | Packaged foods |
| Trailing-12-Month Revenue | $13.2 billion |
| Management | CEO John Bryant (since 2011) CFO Ronald Dissinger (since 2010) |
| Return on Equity (average, past 3 years) | 61.2% |
| Cash/Debt | $460 million / $6.0 billion |
| Dividend Yield | 3.2% |
| Competitors |
General Mills
Nestle Ralcorp Holdings |
Sources: S&P Capital IQ and Motley Fool CAPS.
On CAPS, 92% of the 927 members who have rated Kellogg believe the stock will outperform the S&P 500 going forward.
Just last month, one of those Fools, All-Star huddaman, highlighted the stock a tasty way to play defense:
It's a market perform. It's meant to hold the fort. However, if the market dips, there will be periods when this stock will show outperformance. Any earnings growth over 5-6% a year is a bonus. Also today's [price-to-earnings] 15.50 is slightly lower than historic P/E recently of past 5 years of around 18-19.
If you want to retire rich, you need to put together the best portfolio you can. Owning exceptional stocks is a surefire way to secure your financial future. Of course, despite a strong four-star rating, Kellogg may not be your top choice.
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