The following video is part of our "Motley Fool Conversations" series, in which analyst John Reeves and advisor David Meier discuss topics across the investing world.

Zipcar reported earnings recently, and we learned that profitability continued to trend upward. The company said it expects net income to finish the year between $3 million and $7 million. Sadly for shareholders, the stock got crushed nonetheless. Investors apparently were expecting more growth and the company seemed to fall short of those expectations. Despite that setback, David likes how this story is playing out, and is committed to holding this stock in our 10-Bagger portfolio for the long term.

Although we always invest for the long term at the Fool, companies have a lot riding each time they report earnings. Earnings season can propel your favorite stocks to new heights or sink them like the Titanic. Fortunately, the Fool recently identified five stocks we think are poised to win as they report their first-quarter earnings this month -- and for years into the future: "5 Stocks Investors Need to Watch This Earnings Season." The report won't be available forever, so we invite you to enjoy a free copy today. You can click here to access your report -- it's totally free.

David Meier owns shares of Zipcar. John Reeves has no positions in the stocks mentioned above. The Motley Fool owns shares of Ford, Hertz Global Holdings, and Zipcar. Motley Fool newsletter services recommend Ford, General Motors Company, and Zipcar. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.