The U.S. open is arguably the largest professional golf competition in the United States. Unlike the Masters, which is played in Augusta, Georgia, the U.S. Open changes location each year. This year it will be played in San Francisco June 14-17.
Sponsorship is a huge component of the professional sporting industry. Companies pay popular athletes like Tiger Woods and Phil Mickelson millions of dollars to wear their logos on the athletes' hats and shirts.
Big money is involved in the U.S. Open, and that big money spent on advertising can turn into big revenue for the companies who sponsor the athletes and the tournament.
The U.S. Open is viewed by millions and is one of the most highly watched sporting events around the country, and even worldwide. The broadcast will be on NBC.
Here is a list of some of the major sponsors involved in advertising on the PGA Tour in general, and specific golfers: (Click here to access free, interactive tools to analyze these ideas.)
1. Comcast Corporation: Provides entertainment, information, and communications products and services in the United States and internationally. Market cap at $78.27B, most recent closing price at $29.03. All live footage of the event will be aired on NBC, owned by Comcast. The outing is believed to bring in millions of viewers and be the highest rated program on television. NBC will be able to promote their own shows during the broadcast.
2. Walt Disney
3. Nike: Designs, develops, and markets footwear, apparel, equipment, and accessory products for men, women, and children worldwide. Market cap at $48.36B, most recent closing price at $105.51. Nike has invested a lot of money over the years on Tiger Woods, who wears their clothing and promotes NikeGolf. He is one of the world's most popular golfer.
5. The Charles Schwab Corporation: Provides securities brokerage, banking, and related financial services to individuals and institutional clients. Market cap at $15.45B, most recent closing price at $12.14. Sponsor of the PGA Tour, will air commercials.
6. General Electric
7. AFLAC: Provides supplemental health and life insurance. Market cap at $18.19B, most recent closing price at $38.89. Sponsor of the PGA Tour, will air commercials.
8. Anheuser-Busch InBev: Engages in brewing and selling beer in North America, Latin America, Europe, and the Asia Pacific. Market cap at $106.04B, most recent closing price at $66.02. Sponsor of the PGA Tour, will air commercials.
9. MasterCard: Provides transaction processing and related services to customers principally in support of their credit, deposit access, electronic cash and automated teller machine payment card programs, and travelers' cheque programs. Market cap at $51.59B, most recent closing price at $408.20. Sponsor of the PGA Tour, will air commercials.
10. Deere & Company: Provides products and services primarily for agriculture and forestry worldwide. Market cap at $28.79B, most recent closing price at $71.65. Sponsor of the PGA Tour, will air commercials.
11. International Business Machines
12. American Express: Provides charge and credit payment card products, and travel-related services worldwide. Market cap at $62.13B, most recent closing price at $53.98. Sponsor of the PGA Tour, will air commercials.
14. Tiffany: Engages in the design, manufacture, and retail of fine jewelry worldwide. Market cap at $7.01B, most recent closing price at $55.47. Sponsor of the PGA Tour, will air commercials.
Interactive Chart: Press Play to compare changes in analyst ratings over the last two years for the stocks mentioned above. Analyst ratings sourced from Zacks Investment Research.
Disclosure: Kapitall's Ryan Horch does not own any of the shares mentioned above. Data sourced from Finviz.
The Motley Fool owns shares of Walt Disney and International Business Machines. Motley Fool newsletter services have recommended buying shares of FedEx, Walt Disney, The Charles Schwab, Nike, and AFLAC. Motley Fool newsletter services have recommended creating a diagonal call position in Nike. Motley Fool newsletter services have recommended creating a write covered strangle position in American Express. Motley Fool newsletter services have recommended shorting Tiffany.
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