Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.
What: Shares of Zynga
So what: Cowen & Co. analyst Doug Creutz says that daily average unique users have fallen by 4.8 million -- to 54.2 million -- over the past month, indicating that Facebook's
Now what: On the other hand, Zynga is aggressively trying to move into mobile gaming, but for now still relies on Facebook for the vast majority of sales. Just as mobile is a weak spot for Facebook, it's also one for Zynga. Creutz notes that this is the second, consecutive, significant, sequential drop in daily users, which doesn't bode well for its future prospects. That figure above represents an 8.2% plunge in daily users.
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