ReachLocal (Nasdaq: RLOC) is expected to report Q2 earnings on July 31. Here's what Wall Street wants to see:

The 10-second takeaway
Comparing the upcoming quarter to the prior-year quarter, average analyst estimates predict ReachLocal's revenue will improve 17.9% and EPS will remain in the red.

The average estimate for revenue is $109.3 million. On the bottom line, the average EPS estimate is -$0.02.

Revenue details
Last quarter, ReachLocal reported revenue of $104.0 million. GAAP reported sales were 24% higher than the prior-year quarter's $84.1 million.

Source: S&P Capital IQ. Quarterly periods. Dollar amounts in millions. Non-GAAP figures may vary to maintain comparability with estimates.

EPS details
Last quarter, EPS came in at -$0.03. GAAP EPS were -$0.03 for Q1 against -$0.12 per share for the prior-year quarter.

Source: S&P Capital IQ. Quarterly periods. Non-GAAP figures may vary to maintain comparability with estimates.

Recent performance
For the preceding quarter, gross margin was 49.6%, 250 basis points better than the prior-year quarter. Operating margin was -1.0%, 220 basis points better than the prior-year quarter. Net margin was -1.0%, 310 basis points better than the prior-year quarter.

Looking ahead
The full year's average estimate for revenue is $445.8 million. The average EPS estimate is -$0.06.

Investor sentiment
The stock has a three-star rating (out of five) at Motley Fool CAPS, with 78 members out of 84 rating the stock outperform, and six members rating it underperform. Among 26 CAPS All-Star picks (recommendations by the highest-ranked CAPS members), 23 give ReachLocal a green thumbs-up, and three give it a red thumbs-down.

Of Wall Street recommendations tracked by S&P Capital IQ, the average opinion on ReachLocal is outperform, with an average price target of $11.71.

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