Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, cereal giant Kellogg
With that in mind, let's take a closer look at Kellogg's business and see what CAPS investors are saying about the stock right now.
|Founded (founded)||Battle Creek, Mich. (1906)|
|Market Cap||$17.1 billion|
|Trailing-12-Month Revenue||$13.2 billion|
|Management||CEO John Bryant (since 2011)
CFO Ronald Dissinger (since 2010)
|Return on Equity (average, past 3 years)||56.8%|
|Cash/Debt||$404.0 million / $5.9 billion|
Sources: S&P Capital IQ and Motley Fool CAPS.
On CAPS, 91% of the 964 members who have rated Kellogg believe the stock will outperform the S&P 500 going forward.
At this price along with the dividend this equity will outperform the market over time in my opinion. When I think of cereal I think of Kellogg. Great brand names! This company has a nice dividend. Look at its ROE and ROI ... WOW. Net profit margins average over 9% and gross margins are not too shaby @ just over 40%. Price is fair with a 7% earnings yield for a wonderful company ... in line with the market so I would bet it will beat the market since the company is one of the better ones in the S&P.
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