If you're an investor looking to take out a position in any stock, you need to understand the bear and bull thesis of that company first. Even the largest, most-recognized, and highest-quality investments out there benefit from this critical eye.
Up today is Dow Jones Industrial Average
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Austin Smith owns shares of McDonald's. The Motley Fool owns shares of McDonald's and Starbucks. Motley Fool newsletter services recommend Burger King Worldwide, McDonald's, Starbucks, and Yum! Brands. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.