Kraft (UNKNOWN:KRFT.DL) is trading near a 52-week high, north of $41 a share. But Kraft’s second quarter was hardly spectacular. In fact, the top line fell by 4% to $13.3 billion. So why is the market so happy with Kraft right now, as well as with other Dow components including Wal-Mart (NYSE:WMT), Coca-Cola (NYSE:KO), McDonald’s (NYSE:MCD) and Home Depot (NYSE:HD)?

In today's segment, research analyst Catherine Baab-Muguira and editor/analyst Isaac Pino discuss why investors can't get enough of Kraft and other dividend payers.

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Catherine Baab-Muguira has no positions in the stocks mentioned above. Isaac Pino has no positions in the stocks mentioned above. The Motley Fool owns shares of The Coca-Cola Company and McDonald's. Motley Fool newsletter services recommend McDonald's, The Coca-Cola Company, and The Home Depot. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.