You can't spell Beijing without B-I-N-G, and Microsoft
Microsoft executives detailed its growth plans at a news conference this morning. According to the Associated Press, Mr. Softy plans to hire more than 1,000 employees in China, as it boosts its R&D spending in the region by 15%.
Microsoft's emphasis is mobile. It's tired of letting iPhones and Androids have all of the global fun. However, it's also likely to bump heads with Baidu
China's top search engine has also been making a mobile push.
Baidu has seen its market share shrink by nearly $8 billion since reports surfaced of Qihoo 360
Sensing that mobile and browsers are valuable tech currency Baidu recently rolled out Baidu Explorer, an Android-based mobile browser.
Microsoft's push may be to win market share for Windows Phone as a mobile operating system, but it will find that Baidu also has its smartphone dreams. Sooner or later, Baidu and Microsoft will have to come at each other with fists flying.
If anything, it may be a surprise that it's taken this long. When Google
This has failed to materialize, but now, Microsoft may not have much of a choice. China is now the world's largest market of Internet users. Android has become the country's smartphone platform of choice -- with 76.7% of the market, according to researcher Analysys -- but it's widely believed that Apple's
Microsoft may be aiming for Google and Apple, but Baidu would be smart if it decides to take the first swing in the inevitable fight. The Fool breaks down each critical element to truly understanding Baidu as a potential investment in the Fool’s new premium research report on Baidu, diving deep into China's dot-com darling. The premium research comes with a year's worth of updates. Check it out.
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Longtime Fool contributor Rick Munarriz calls them as he sees them. He does not own shares in any of the stocks in this story. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.