With its recent run-up, Apple keeps making a mockery of stock market records. However, the company recently outdid its past wins, shattering its pre-sale record for iPhone and setting the stage for it to become its best-selling product of all-time. This comes as Apple's competition is aiming squarely at the Cupertino powerhouse. Google already owns nearly two-thirds of the global smartphone market share with its Android OS. Microsoft fully intends to make its presence felt in the burgeoning smartphone market. It's recently launched next-gen devices with hardware partners Nokia and HTC. Lastly, fallen star Reseach In Motion is also aiming for a comeback, launching its most updated device early next year. Apple has never been stronger, but the competition has never been fiercer.
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Andrew Tonner owns shares of Apple. You can follow Andrew and all his writing on Twitter at @Andrew Tonner. Anand Chokkavelu has no positions in the stocks mentioned above. The Motley Fool owns shares of Apple, Google, and Microsoft. Motley Fool newsletter services recommend Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.