Investing isn't easy. Even Warren Buffett counsels that most investors should invest in a low-cost index like the S&P 500. That way, "you'll be buying into a wonderful industry, which in effect is all of American industry," he says.

But there are, of course, companies whose long-term fortunes differ substantially from the index. In this series, we look at how individual stocks have performed against the broad S&P 500.

Step on up, Public Storage (NYSE: PSA).                                          

Public Storage shares have easily outperformed the S&P 500 over the last quarter-century, with most of the outperformance coming in the last decade:

Source: S&P Capital IQ.

Since 1987, shares have returned an average of 15.1% a year, compared with 9.7% a year for the S&P (both include dividends). That difference adds up fast. One thousand dollars invested in the S&P in 1987 would be worth $19,200 today. In Public Storage, it'd be worth $89,900.  

Dividends accounted for a lot of those gains. Compounded since 1987, dividends have made up about 75% of Public Storage's total returns. For the S&P, dividends account for 39% of total returns.

Now have a look at how Public Storage earnings compare with S&P 500 earnings:

Source: S&P Capital IQ.

Pretty average here. Since 1995, Public Storage earnings per share have increased by an average of 6.1% a year, compared with 6% a year for the broader index.

What's that meant for valuations? Public Storage has traded for an average of 29 times earnings since 1987 -- above the 24 times earnings of the broader S&P 500.

Through it all, shares have been strong performers over the last quarter-century.  

Of course, the important question is whether that will continue. That's where you come in. Our CAPS community currently ranks Public Storage with a two-star rating (out of five). Care to disagree? Leave your thoughts in the comment section below, or add Public Storage to My Watchlist.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.