Investing isn't easy. Even Warren Buffett counsels that most investors should invest in a low-cost index like the S&P 500. That way, "you'll be buying into a wonderful industry, which in effect is all of American industry," he says.

But there are, of course, companies whose long-term fortunes differ substantially from the index. In this series, we look at how individual stocks have performed against the broad S&P 500.

Step on up, H.J. Heinz (HNZ).

H.J. Heinz shares have almost exactly matched S&P 500 over the past quarter-century:

Source: S&P Capital IQ.

Since 1987, shares have returned an average of 9.6% a year, compared with 9.7% a year for the S&P (both include dividends). One thousand dollars invested in the S&P in 1987 would be worth $19,200 today, and, naturally, about the same in H.J. Heinz.

Dividends accounted for a lot of those gains. Compounded since 1987, dividends have made up about two-thirds of H.J. Heinz's total returns. For the S&P, dividends account for 39% of total returns.

Now have a look at how H.J. Heinz earnings compare with S&P 500 earnings:

Source: S&P Capital IQ.

Some underperformance here. Since 1995, H.J. Heinz earnings per share have increased by an average of 2.9% a year, compared with 6% a year for the broader index.

What's that meant for valuations? H.J. Heinz has traded for an average of 22 times earnings since 1987 -- a bit below the 24 times earnings of the broader S&P 500.

Through it all, shares have been average performers over the past quarter-century.

Of course, the important question is whether that will continue. That's where you come in. Our CAPS community currently ranks H.J. Heinz with a five-star rating (out of five). Care to disagree? Leave your thoughts in the comment section below, or add H.J. Heinz to My Watchlist