The following video is from Wednesday's MarketFoolery podcast, featuring host Chris Hill and analysts Jeremy Myers and Bryan Hinmon, CFA. In the wake of Pepsi's (NASDAQ:PEP) latest earnings results, executives continue to tout how much the company is spending on marketing. In this segment the guys discuss why Pepsi is spending increasing amounts on brand marketing, and how it’s starting to pay off. Plus, after a brief debate, all three agree that Beyonce will be great at the 2013 Super Bowl Pepsi-sponsored halftime show. For the full conversation, be sure to check out the video below.

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Bryan Hinmon, CFA has no positions in the stocks mentioned above. Chris Hill owns shares of The Coca-Cola Company. Jeremy Myers has no positions in the stocks mentioned above. The Motley Fool owns shares of PepsiCo. Motley Fool newsletter services recommend PepsiCo and The Coca-Cola Company. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.