MCLEAN, Va. (AP) -- Newspaper publisher and TV station owner Gannett (GCI +0.00%) said Friday that it bought Rovion, a company that makes a self-service platform for advertisers to create rich media and mobile ads without requiring programming expertise.
Rovion, which was owned by Local Corp. (LOCM +0.00%), will become part of Gannett's PointRoll, which provides marketing services.
Terms of the acquisition were not disclosed.
Gannett shares fell 38 cents, or 2 percent, to close at $18.24 amid a broad in stocks. Local Corp. fell 21 cents, or 7.2 percent, to close at $2.69.
