MCLEAN, Va. (AP) --€” Newspaper publisher and TV station owner Gannett (NYSE:GCI) said Friday that it bought Rovion, a company that makes a self-service platform for advertisers to create rich media and mobile ads without requiring programming expertise.

Rovion, which was owned by Local Corp. (NASDAQOTH:LOCMQ), will become part of Gannett's PointRoll, which provides marketing services.

Terms of the acquisition were not disclosed.

Gannett shares fell 38 cents, or 2 percent, to close at $18.24 amid a broad in stocks. Local Corp. fell 21 cents, or 7.2 percent, to close at $2.69.

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