In this video, Motley Fool Consumer Goods Analyst Blake Bos talks about McDonald's (NYSE:MCD), and how it came down almost 2% in the recent quarter. It's the top of the heap but, just like any company, it's not invincible, and is subject to the same competitive pressures that everyone else in the game confronts. The company's take on the issue is that it's due to the economic downturn, but Bos highlights some reasons why he feels like this isn't an industry-wide trend, based on the recent uptick for some of McDonald's competitors. He also talks about the strategy that investors should take if they want to play in this very competitive industry.

Blake Bos has no positions in the stocks mentioned above. Isaac Pino owns shares of Chipotle Mexican Grill. The Motley Fool owns shares of Chipotle Mexican Grill, McDonald's, and Panera Bread. Motley Fool newsletter services recommend Chipotle Mexican Grill, McDonald's, and Panera Bread. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.