In this video, Motley Fool Consumer Goods Analyst Blake Bos talks about McDonald's (MCD 0.47%), and how it came down almost 2% in the recent quarter. It's the top of the heap but, just like any company, it's not invincible, and is subject to the same competitive pressures that everyone else in the game confronts. The company's take on the issue is that it's due to the economic downturn, but Bos highlights some reasons why he feels like this isn't an industry-wide trend, based on the recent uptick for some of McDonald's competitors. He also talks about the strategy that investors should take if they want to play in this very competitive industry.