Please ensure Javascript is enabled for purposes of website accessibility

Wal-Mart to Start "Black Friday" Sales Even Earlier

By John Divine - Nov 8, 2012 at 12:01PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Sales start at 8 p.m. on Thanksgiving.

Wal-Mart (WMT 1.97%) announced its "Black Friday" hoopla today, revealing that the sales will kick off at 8 p.m. Thanksgiving night, Nov. 22, two hours earlier than last year.

The megaretailer says it has stocked up and is going so far as to guarantee that shoppers "inside the store and in the queue line" between 10 p.m. and 11 p.m. local time Nov. 22 will get special deals on three popular electronic items:

  • The Apple (NASDAQ: AAPL) iPad 16GB with Wi-Fi for $399, which comes with a $75 Wal-Mart gift card.
  • An Emerson (NYSE: EMR) 32" 720p LCD TV for $148.
  • An LG Blu-ray player for $38.

If the items sell out in that hour, Wal-Mart will issue a "guarantee card;" one guarantee card per customer, per item.

Wal-Mart is also touting its "ad match guarantee" and breaking the "Black Friday" sales into three events this year.

link

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Wal-Mart Stores, Inc. Stock Quote
Wal-Mart Stores, Inc.
WMT
$128.48 (1.97%) $2.48
Apple Inc. Stock Quote
Apple Inc.
AAPL
$149.64 (4.08%) $5.86
Emerson Electric Co. Stock Quote
Emerson Electric Co.
EMR
$88.40 (2.08%) $1.80

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
356%
 
S&P 500 Returns
124%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/29/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.