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This Might Be Time Warner's Dumbest Move Yet

A crazy plan to publish 52 variant covers could prove costly

By Tim Beyers – Nov 8, 2012 at 9:28AM EST

Shares of Time Warner (TWX +0.00%) surged yesterday after the company reported better-than-expected earnings despite lower revenue. Cost-cutting proved to be a significant driver, but the announcement that unit DC Comics will use next year's release of Justice League of America #1 to introduce 52 variant covers to artificially boost demand shows Time Warner also isn't above stunts. Find out more in the video below.

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About the Author

Tim Beyers
Tim Beyers is a Senior Investment Analyst and Lead Advisor at The Motley Fool. Tim leads the signature Rule Breakers investing service and co-leads Motley Fool Supernova’s Odyssey mission, a real-money portfolio designed to help individual investors build and manage a portfolio of Rule Breaker stocks. He also serves as a portfolio lead for Cloud Disruptors and is a contributing stock analyst for the Trends team. Tim has over 20 years of professional investing experience, including 17 years as an analyst for the market-beating Rule Breakers service and three years as its lead advisor.
TMFTimBeyers

Stocks Mentioned

Walt Disney Stock Quote
Walt Disney
NYSE: DIS
$95.95
(-0.46%)-$0.44
Amc Networks Stock Quote
Amc Networks
NASDAQ: AMCX
$6.69
(-1.18%)-$0.08
Netflix Stock Quote
Netflix
NASDAQ: NFLX
$92.31
(+1.53%)+$1.39

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