Shares of Time Warner (TWX) surged yesterday after the company reported better-than-expected earnings despite lower revenue. Cost-cutting proved to be a significant driver, but the announcement that unit DC Comics will use next year's release of Justice League of America #1 to introduce 52 variant covers to artificially boost demand shows Time Warner also isn't above stunts. Find out more in the video below.
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This Might Be Time Warner's Dumbest Move Yet
By Tim Beyers
–
Nov 8, 2012 at 9:28AM
NYSE: TWX
Time Warner Inc.
A crazy plan to publish 52 variant covers could prove costly
Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Netflix, Time Warner, and Walt Disney at the time of publication. He also had a long-term call options position in Netflix. Check out Tim's Web home, portfolio holdings, and Foolish writings, or connect with him on Google+ or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.
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Stocks Mentioned
Time Warner Inc.
TWX
Walt Disney
DIS
$121.23
(0.32%)
$0.39
Amc Networks
AMCX
$6.18
(0.65%)
$0.04
Netflix
NFLX
$1,194.88
(-3.11%)
$-38.39
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