This Might Be Time Warner's Dumbest Move Yet

By Tim Beyers – Nov 8, 2012 at 9:28AM

NYSE: TWX

Time Warner Inc.

A crazy plan to publish 52 variant covers could prove costly

Shares of Time Warner (TWX) surged yesterday after the company reported better-than-expected earnings despite lower revenue. Cost-cutting proved to be a significant driver, but the announcement that unit DC Comics will use next year's release of Justice League of America #1 to introduce 52 variant covers to artificially boost demand shows Time Warner also isn't above stunts. Find out more in the video below.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Netflix, Time Warner, and Walt Disney at the time of publication. He also had a long-term call options position in Netflix. Check out Tim's Web home, portfolio holdings, and Foolish writings, or connect with him on Google+ or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool owns shares of Netflix. Motley Fool newsletter services have recommended buying shares of Walt Disney and Netflix. Motley Fool newsletter services have recommended creating a bear put ladder position in Netflix. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.