While the headlines talk of the box office possibilities connected to Walt Disney's (DIS 0.46%) $4 billion purchase of Lucasfilm and the Star Wars franchise, the opportunity for merchandising sales through Disney's theme parks and 350-plus worldwide retail stores may be even larger. Watch the video below now to find out why licensing and merchandising are such important earnings drivers for the House of Mouse.
The Real Might Behind Disney's Mouse
By Tim Beyers – Nov 9, 2012 at 5:30PM
NYSE: DIS
Walt Disney
Market Cap
$202B
Today's Change
(-0.46%) $0.52
Current Price
$112.11
Price as of November 3, 2025 at 3:58 PM ET
Merchandising doesn't get nearly enough credit
About the Author
Tim Beyers is a Senior Investment Analyst and Lead Advisor at The Motley Fool specializing in the tech sector.