While the headlines talk of the box office possibilities connected to Walt Disney's (DIS 0.25%) $4 billion purchase of Lucasfilm and the Star Wars franchise, the opportunity for merchandising sales through Disney's theme parks and 350-plus worldwide retail stores may be even larger. Watch the video below now to find out why licensing and merchandising are such important earnings drivers for the House of Mouse.
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The Real Might Behind Disney's Mouse
By Tim Beyers
–
Nov 9, 2012 at 5:30PM
NYSE: DIS
Walt Disney
Market Cap
$208B
Today's Change
(0.25%) $0.29
Current Price
$114.90
Price as of December 12, 2024, 4:00 p.m. ET
Merchandising doesn't get nearly enough credit
Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Netflix, Time Warner and Walt Disney at the time of publication. He also had a long-term call options position in Netflix. Check out Tim's Web home, portfolio holdings, and Foolish writings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.
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