Can This Retailer Stand the Test of Time?

By Blake Bos and Isaac Pino, CPA – Nov 13, 2012 at 8:34PM

OTC: JCPN.Q

J.C. Penney

Will JCP succeed?

Some things may be on the horizon for J.C. Penney. (JCPN.Q). CEO Ron Johnson is trying to execute his vision of turning this company from a discount retailer focused on coupons to a higher-end retailer, to increase the sales per square foot. The good news is that sales per square foot have doubled in renovated stores.

The bad news is only 10 percent of stores are converted, and the proverbial faucet is beginning to trickle. This may be a problem for investors. It could take 1 billion and three years to complete, and profitability could derail the plan. To find out the fool scoop on J.C. Penney, view the following video with Fool.com analyst Blake Bos.

Blake Bos has no positions in the stocks mentioned above. Isaac Pino has no positions in the stocks mentioned above. The Motley Fool has no positions in the stocks mentioned above. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.