With its huge dividend yield, Frontier Communications (NASDAQ:FTR) has inspired income investors to take a closer look at the rural telecom company. But with the stock having performed badly over the long run, many investors are looking for corporate leaders to take a more active role in helping pull the stock back from the brink of ruin.
Investors need to keep particular watch at Frontier as it seeks to compete against fellow rural specialists Windstream and CenturyLink to provide more relevant and higher-margin services. That's the thesis of my premium report on Frontier Communications, which includes the following description of its CEO and management team. Let's take a closer look at who's running the show at Frontier.
CEO Maggie Wilderotter has been at the helm at Frontier since 2004 and also serves as the chairperson of its board of directors. Before joining Frontier, she worked at Microsoft, AT&T Wireless, and McCaw Cellular before AT&T acquired it. Wilderotter clearly has plenty of experience in the telecom industry, and many praise her for her vision and leadership skills.
Unfortunately, Wilderotter hasn't had her incentives aligned with shareholders particularly well. In 2011, despite a plunging share price, she received more than $6.7 million in compensation, almost 40% more than she earned two years previously. Yet as of the company's most recent proxy statement, she owned only 3 million shares of stock -- more than half of which are restricted shares. Moreover, Wilderotter has an employment agreement that would pay her millions in the event of a change of control in the company -- roughly $13.5 million as of the end of 2011.
Wilderotter remains convinced that Frontier will be able to beat its competitors on the basis of customer service. But the actions that the company has taken seem to contradict that stance. In many of its newly acquired markets, Frontier either raised FiOS monthly service prices or installation costs, driving the customers it had just spent so much to acquire straight into the arms of competitors offering the same service at cheaper prices.
It's also unclear whether Wilderotter has the support of Frontier's employees. According to glassdoor, only 26% of those rating Wilderotter approved of her job performance as CEO.
Fool contributor Dan Caplinger has no position in any stocks mentioned. The Motley Fool owns shares of Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.