In the video below, Zillow (NASDAQ:ZG) CEO Spencer Rascoff answers a question from a Motley Fool member regarding the company's enormous potential in the rental market. 

As he explains, with a high inventory, high turnover, and no clear leader, Zillow could be poised to lock down a position at the top and handsomely reward shareholders along the way.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.