In the following video, Fool markets analyst Mike Klesta talks with contributor Dan Caplinger about the importance of dividends. While dividends are great, it's important for investors to look beyond the simple yield.

Instead, Mike and Dan will focus on four Dow Jones Industrial Average (DJINDICES:^DJI) companies that are the best of the best, the cream of the crop. These dividend raisers are members of an elite group of companies that have raised their dividend each year for at least 25 years.