"Oz: The Great and Powerful" Tops $150 Million Worldwide in Debut Weekend

Film easily tops box office to jump-start a lackluster start to the year for the film industry.

Dan Carroll
Dan Carroll
Mar 11, 2013 at 2:12PM
Consumer Goods

Disney's (NYSE:DIS) Oz: The Great and Powerful scored the top spot in weekend box office sales by a mile, easily outpacing its nearest competitors with domestic revenue of more than $80 million, according to data compiled by Rentrak. Oz pulled in around $150 million worldwide in its debut weekend in theaters, according to data released by media measurement company Rentrak.

Disney's take on the Wizard of Oz scored a box office hit after a strong promotional campaign and a budget that Box Office Mojo puts at more than $200 million. The film, a prequel to the original classic that tells the story of the titular wizard in the land of Oz, delivered a punch for the movie industry after a lackluster start to the year. Box office sales have fallen 12.5% year-over-year so far in 2013, a Hollywood.com analyst told CBS News.

Jack the Giant Slayer, the folk story retelling from Time Warner (NYSE:TWX.DL) subsidiary Warner Brothers, managed to squeeze out $10 million in domestic sales to take the distant runner-up spot in its second weekend in theaters. (The previous weekend, when Jack ranked No. 1, it tallied $27 million at the box office.) Hansel and Gretel: Witch Hunters, another folk story reimagining from Viacom (NASDAQ:VIA) subsidiary Paramount Pictures, ranked third internationally with weekend revenue of $11.4 million in the most recent weekend.